Strategic management and business policy : toward global sustainability / Thomas L. Library of Congress Cataloging-in-Publication Data Wheelen, Thomas L. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 20. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. Manufactured in the United States of America. Senior Art Director/Supervisor: Janet Slowik Cover Designer: Liz Harasymcuk Cover Photo: Courtesy of NASA/Shutterstock Interior Designer: Maureen Eide Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management: Emily Bush, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendalville Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: 10/12 Times RomanД¬redits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text.Д¬opyright В© 2012, 2010, 2008, 2006, 2004 by Pearson Education, Inc., publishing as Prentice Hall. Hoffman Bentley UniversityД«oston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sa~o Paulo Sydney Hong Kong Seoul Singapore Taipei TokyoД®ditorial Director: Sally Yagan Editor in Chief: Eric Svendsen Senior Acquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Editorial Assistant: Carter Anderson Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair Brown WheelenДЇormerly with University of Virginia Trinity College, Dublin, Ireland Strategic Management and Business Policy TOWARD GLOBAL SUSTAINABILITY Thomas L. Strategic Management and Business Policy TOWARD GLOBAL SUSTAINABILITY Resources: Assets, skills, competencies, knowledgeДЇeedback/Learning: Make corrections as needed

Procedures Sequence of steps needed to do the job Programs Activities needed to accomplish a plan Policies Broad guidelines for decision making Strategies Plan to achieve the mission & objectives Objectives What results to accomplish by when Natural Environment: Resources and climate Strategic Management Model Environmental Scanning:

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